7 Week Brand Building Course

In a slowing market your best advocates are your community. Led by Hollywood and Fortune 50 brand experts, join our 7 week interactive workshop series where you’ll walk away with tools and strategies for how to drive exponential growth via a loyal fanbase that serves as your biggest pool of influencers.  

How do you position your company to break through the clutter of millions of messages that bombard us every minute of every day? By turning your business into a brand with a persona, a story, that hooks a rabid fan base. Millions of Brands are exhausting their resources to capture as much of the pie's share for seconds of short-lived attention from audiences constantly bombarded with similar messages. History is littered with great products that were better than the competitors but failed to break through the cluttered advertising landscape due to a failed story that missed the mark on creating a personal, emotional connection with potential fans.   

The story of your business is what turns into your brand and ignites the emotional response you get after having an interaction with it. Nobody knows this better than your course instructors, an award-winning Hollywood Insider and Brand Expert.  

Today, brand storytelling isn't a luxury; it's crucial to make sure your brand makes its mark, boosts sales, and has an influence. This two-day workshop will teach you how to turn customers into superfans using Hollywood Insider hacks to create an emotional connection with your brand. Learn how to harness the power of this emotional connection to grow an engaged community around your brand.   

Topics covered 

* Market positioning that creates a compelling why using scriptwriting conventions 

* Audience identification and brand identity via character development 

* Category selection  

* Partner marketing  

* Influencer marketing 

* Loyalty marketing   

What You’ll Get From the Workshop 

* Overall understanding of how your business can thrive in a down (and up!) market 

* A personalized brand and marketing strategy that harnesses your core purpose  

* High level understanding of the best of the Web3 space, NFTs, Metaverse & Mixed Reality and how it could apply to your business 

* Interactive feedback from other participants 

* Access to High Magic Alumni Group and High Magic Membership  

* 10% discount on future workshops  

* Referral credits  

This course meetings weekly on Thursdays from 9-11am PST starting February 16 and ending March 30, 2023. The course is highly participatory.